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1
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| 授業計画/Class |
Initiating World’s Biggest Joint Marketing Project: Intel Japan
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| 事前学習/Preparation |
Vocabularies
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| 事後学習/Reviewing |
Listening taks |
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2
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| 授業計画/Class |
Creating Value and Making a Difference: Coca-Cola
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| 事前学習/Preparation |
Preview the reading exercise |
| 事後学習/Reviewing |
Review the chapter |
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3
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| 授業計画/Class |
Enhancing Luxury Brand Identity: Chanel & Christian Dior |
| 事前学習/Preparation |
Preview the reading exercise
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| 事後学習/Reviewing |
Review the chapter
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4
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| 授業計画/Class |
Changing a Big Company with Management of Technology: Sapporo Breweries
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| 事前学習/Preparation |
Preview the reading exercise
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| 事後学習/Reviewing |
Review the chapter
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5
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| 授業計画/Class |
Reviving a Leading Brand: Muji |
| 事前学習/Preparation |
Preview the reading exercise
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| 事後学習/Reviewing |
Review the chapter
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6
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| 授業計画/Class |
Negotiating with Headquarters: Intel Japan |
| 事前学習/Preparation |
Preview the reading exercise
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| 事後学習/Reviewing |
Review the chapter
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7
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| 授業計画/Class |
Making a Challenging Business Profitable: JR Kyushu Jet Ferry |
| 事前学習/Preparation |
Preview the reading exercise
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| 事後学習/Reviewing |
Review the chapter
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8
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| 授業計画/Class |
Becoming a Representative Corporate Citizen in China: Shiseido
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| 事前学習/Preparation |
Preview the reading exercise |
| 事後学習/Reviewing |
Review the chapter
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9
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| 授業計画/Class |
Developing New Business in Emerging Markets: Toshiba Vietnum |
| 事前学習/Preparation |
Preview the reading exercise
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| 事後学習/Reviewing |
Review the chapter
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10
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| 授業計画/Class |
De-centralizing Marketing Strategies: Intel's Marketing Strategies |
| 事前学習/Preparation |
Preview the reading exercise
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| 事後学習/Reviewing |
Review the chapter
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11
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| 授業計画/Class |
Competing with Big Companies by Establishing Regional Brand: Hakata Torimon
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| 事前学習/Preparation |
Preview the reading exercise
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| 事後学習/Reviewing |
Review the chapter
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12
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| 授業計画/Class |
Sustaining Brand Identity and Global Business Strategies: Global Muji
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| 事前学習/Preparation |
Preview the reading exercise
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| 事後学習/Reviewing |
Review the chapter
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13
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| 授業計画/Class |
Enhancing Global Brand Communication: Global Brand Shiseido |
| 事前学習/Preparation |
Preview the reading exercise
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| 事後学習/Reviewing |
Review the chapter
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14
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| 授業計画/Class |
Developing a Global Leader for Diversity Management: Toshiba HR
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| 事前学習/Preparation |
Preview the reading exercise
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| 事後学習/Reviewing |
Review the chapter
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15
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| 授業計画/Class |
Building global business models: Konica Minolta |
| 事前学習/Preparation |
Preview the reading exercise
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| 事後学習/Reviewing |
Review the chapter
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